Does the 4 S mode beg to change
The 4 S store mode is a car's dealer with the unified external appearance image, unified of sign, unified of management standard, conduct single brand car.Become the main current that the our country car circulates profession distribution agency after 1998 was led into China by Honda in Guangzhou, under the expansion of 《car sale the brand manage an implementation way 》 .
The data suggests Calgary Flames hats wholesale that unexpectedly having in the car dealer whom the national industry and business bureau registers currently is many more than 60,000, among them, 75% conducts for list store.Peking and front-line city like this in Shanghai, almost on the average each 5 kilometerses have a 4 S store, the intensive degree may compare to make a convenience of a store.
But according to 《car brand sale management way 》 , the car Qi obtains the initial condition of agency to the car maker be according to manufacturer the standard establishment 4 S store.Because the competition is vigorous, add of each brand climb a ratio each other and set up store standard to tend luxury to turn more, cost subsequently ship rises with the tide.
From here, the dealer needs heavy origin build the 4 S store public appearance, according to understand, , in the local car dealer, be like don't gram, widely plentiful, widely 4 Ｓ stores of this, Shanghai the public, one essential and joint venture brands like vapor-the public,etc, it is or so to set up store funds at least 20,000,000 dollars.The dealer of independent brand sets up store cost slightly a little bit low.But if is speed, BMW, Audi and thunder gram the Sa Si etc. luxurious car brands to is 4 Ｓ stores, setting up the store cost is at least 30,000,000~50,000,000 dollars.
Set up store cost and carry quickly promoting of the camp cost, margin cost, have already made the investment repay period of 4 S store prolong to 6 years from a year, or longer, but the car Qi continuously transfer of the stock pressure make more the 4 S Ray ban polarized store regarding new car sale as principle carry camp mode to suffer an ultimate end test.
The industry insider means that 4 s mode is according to the propping up of a huge sum of profits, but along with the turning worse of market competition, the meager profits has already been not enough the normal luck camp that props up 4 s mode.
"The cloth orders much, the market fall, stock pressure is big, the dealer even if loses money in business to jilt to sell also over don't become a task, can not get hold of to return a point from place in the factory house."The Peking Asian Games village car traded original general manager Su Hui in the market to say, these were the main reason that parts of dealers back a net and close down.
The cold current of air in car City keeps on doing not reduce of period, how the dealers are safe pass the winter, have already become critically urgent.
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